Tag Archives: advertising

3 Reasons Why This Commercial Deeply Annoys Me

Or, 3 Reasons Why This Ad and Thousands Like It Are Responsible for That Twitch In My Left Eye

1. It promotes the assumption that all women don’t like sports.

Look, girls just don’t get the same encouragement to watch and play sports when they’re young as boys do. It’s a handicap being barred from the Almighty Boys’ Club from birth—otherwise we might be more likely to ref games and rattle off stats and call plays or pitches like naturals. As it is, ladies generally have a lot of catching up to do. And, God help us, we have a lot of condescending shitheads around to snicker when we use the wrong term or ask a dumb question. But despite all this, some of us ACTUALLY ENJOY SPORTS. Ok? Is there any way we can, like, circulate that memo nationally, or something?

2. It promotes the assumption that all women only want to talk about their feelings.

Note the way she throws out those ominous phrases: “I feel like” and “I’m oversensitive” and “It’s just that you and I…”. Har har, ladies are so crazy, am I right, fellas? She hauled this poor dude to some fancy restaurant so they can endlessly discuss her emotions. What a drag. Women suck.

3. It promotes the assumption that all men don’t care about their relationships.

Sexism goes both ways, people. Ads try to pigeonhole women as the cleaners, the dieters, the shoppers, the sex kittens or the moms. But ads also try to cast men as the beer-drinkers, the truck-drivers, the idiots, the sports fans, and the jerks. Those assumptions are just as inaccurate as the stereotypes promoted about women—and they’re just as damaging.

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